3 ways to reap video post benefits when you don’t actually have b-roll
No video? No problem. We share three ways you can reap the benefits of using video in your social media posts when your media library lacks b-roll.
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Five (new) event mistakes and how to avoid them
Party planners beware: Event planning has taken an entirely new form, and we have to be agile in response. By avoiding these five mistakes, you are much more likely to throw a successful event that you’re proud of.
What you need to know about SEO
You might have heard about SEO before without really understanding what it all means. Here are the meat and potatoes of SEO.
Starting fresh: How to move your PR efforts forward as the pandemic wanes
Many organizations found themselves constantly in survival mode during the pandemic, and their communication efforts reflected that. It's time for communicators to step out of a reactionary mindset and be proactive if they want to reconnect with target audiences and refocus on driving their organization’s mission. Check out our tips on how to refresh your PR strategy.
Five Proofreading Tips To Strengthen Your Brand’s Message
Whether you are trying to craft a funny tweet, a press release, or an entire brand, proofreading is a must. Brands depend on us to convey their ideas in a way that is professional and credible. Strong writing skills increase the likelihood that your message will be understood by your readers.
The top PR practices to work into your personal life
You don’t have to be a PR pro to know how to approach interactions in your daily life with a public relations mindset. Most people use valuable PR skills daily and don’t even realize it! Take it from our team, there are some gems you should take with you into your personal and professional life.
It’s time to broaden our perception of “influencers”
Macho gym selfies and stark white kitchens are hallmarks of the traditional “influencer” class. But influencers span social media, nestling into the nooks and crannies of audience interest. When you expand your perception of what it means to be an “influencer,” you may find a partner that works perfectly for your business.
Making it personal: How to uphold relationships in a virtual world
Don’t hide behind a virtual curtain ‒it’s time to show customers that you know them and who you have on your team taking care of their needs! Early 2020 communication plans are now outdated, and consumers want to see you. But how do you uphold relationships when you’ve made the choice to go all virtual? Read more about how to update your communication strategy to maximize human connection.
How communication can ease the impact of hiring woes
The impact hiring woes are having on our world right now is immense. Staffing challenges can often result in conflict between a business and its customers. However, with a little extra effort put into transparency and communication, relationships can be salvaged.
Is public relations work taking over your life? Follow the Gen Z lead.
Public relations doesn’t end when you clock out. After-hours work is part of the trade. But when working in your time off starts to become more of a habit than a need-based practice, you should consider how you can change course. Gen Z is leading the charge; follow their lead.