Located in the Cooper-Young Historic District, Celtic Crossing Irish Pub & Restaurant serves up a variety of pints and Irish fare inspired by my traditional, Irish family recipes for Saturday and Sunday brunch and lunch and dinner seven days a week. Opened in 2005, Celtic celebrates the spirit…
The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we…
Growing up, my grandmother always told me, “You can do anything you set your mind to.” Throughout my life, I have heard that phrase repeated over and over again. I even began finishing the sentence for her. She passed away a few years ago, but to this day,…
The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your…
The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past…
As public relations professionals, we strive for perfection (who here is a self-proclaimed perfectionist?!). We’re merely human, though, so expecting everything to turn out perfectly as planned is not based in reality. In fact, it’s often our own mistakes that cause campaigns, relationships and opportunities to sidetrack and…
As Obsidian's only full-time telecommuter, Hurricane Harvey has hit a little closer to home for me. I live in Lake Charles, Louisiana, which took the "third hit" of the storm that just won't go away. My house has been spared, as have my family's homes here. Some of…
We're thrilled to announce the launch of our new podcast - Off the Rock, On the Record - where we’ll host different members of our rock-star team sharing their insight and expertise on a variety of topics in the public relations industry. Our first episode features Obsidian's new director…
This summer, Obsidian secured a Level 2 intern who was no stranger to Obsidian. University of Memphis graduate, Taylor McKinney, served as a Level 1 intern in the spring of 2016, and we are so happy to have her back as a Level 2 intern! This outgoing, friendly…
Acquisition can be an attractive option for business owners interested in growing their business and expanding into new markets. While a successful acquisition can positively impact the bottom line, a poorly planned acquisition can greatly damage a company’s brand and leave the business in a worse position. In…