“Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a good photo –…
When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns…
We’re getting into the holiday spirit early...because why not? On this quasi-season of Off the Rock, On the Record, we’re bringing in themes tied to some of our favorite times of the year! Season nine, episode one is all about giving. If you’re looking to shop or support…
For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies,…
In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your…
Today, social media is a crucial part of every PR professional’s toolbelt. In fact, Socialbakers reported that “global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic.” While most of us have at least some personal experience…
Poor LinkedIn. It’s just for when you need a job, right? No? Oh, well maybe some people use it like "Facebook for business professionals." You know, you're on Facebook at home but on LinkedIn at the office. Wrong again? I felt sorry for LinkedIn for a while. It…
What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV,…
With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like…
Whether you’re an experienced chef, a novice cook or not allowed in the kitchen for fear of burning it down, one of the most important tips I’ve received about cooking is that it’s all about the spice. Spices and seasonings can completely transform your dish and kick your…