Sports can teach us all a great deal. From how to handle adversity to the importance of practicing your craft, athletics teach lessons that can be applied to so many areas of our lives. As a communications professional who has worked in and around the sports world for…
School’s back in session and autumn is around the corner, which means only one thing ー football season! As someone who didn’t go to a university with Division I sports, the NFL has become my preferred fall pastime over college football. And with that came my gambling addiction…
While Memphis isn’t home to a Southeastern Conference school, the Obsidian office sure is. Many of us Obsidianites earned degrees from these respected sports-loving institutions, which includes my alma mater, the University of Arkansas. After spending four years immersing ourselves in all the amazing things these culturally rich…
There’s only so much time you can spend belting the lyrics to all the Top 100 songs in your car before it becomes a repetitive mess. So, why not turn to something that will inspire, educate, or entertain you while cruising down the highway? Quite a few of…
The current media market makes it difficult for even the largest brands to break through to their consumers. One way to create buzz is to hold a large promotion, like the “pay your age” promotion Build-A-Bear ran this week. While buzz was created, the event was a major…
We know it’s summer in the South when we’re wiping sweat from our brows after being outside for just a few moments! But, at Obsidian, it’s one of our favorite times of the year because our calendars are jam-packed with awesome activities. Between the Memphis Redbirds baseball games,…
I think we all relate to this meme of the Grinch. At some point or another, we have all had difficulty figuring out what to wear, especially when it comes to dressing professionally as a college student. There are career fairs, PRSSA events and presentations where…
Earlier this week, I lost it. I was in my millionth war with my 2-year-old about getting ready in the morning. It goes something like this. Me: “Let’s get dressed.” Her: “I want to wear the bumblebee. NO. I don’t want the bumblebee. I want the star dress.”…
The floor is yours. You step on stage and the crowd of a dozen locks eyes with you. This is it - it’s THE meeting. You’ve trained your entire professional career for this moment. Your powerpoint is prepped and your notes are cleanly organized on the lectern. You…
Yeah, I’m a little late to the party. In fact, I think I’m even late for the after-after-party. The Netflix juggernaut Stranger Things debuted in summer 2016, which means we’re almost a year and a half to the day from that premiere. For that long, I have sat…