Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task,…
Account specialist and all-around rock star, Murray Lace is an integral member of our team at Obsidian. Recently, Murray celebrated her two-year anniversary with Obsidian, and we are grateful for her thoughtful insight and spot-on tactical execution. To celebrate Murray’s tenure with Obsidian, we asked her some questions…
Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last…
Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services…
The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to…
We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of…
It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews…
For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in…
We are currently on the hunt for a new senior account manager at Obsidian, and I will be honest; we are very critical during the process of adding to our team. We can’t just hire anyone, though - we know exactly what we are looking for in our…
As a recent graduate from The University of Tennessee, I feel like it was just yesterday I was living the carefree college life. I didn’t have much of a transition from student to employee because I started working three days after graduation. Therefore, I quickly learned that life…