OPR spotlight: Murray Lace

Account specialist and all-around rock star, Murray Lace is an integral member of our team at Obsidian. Recently, Murray celebrated her two-year anniversary with Obsidian, and we are grateful for her thoughtful insight and spot-on tactical execution. To celebrate Murray’s tenure with Obsidian, we asked her some questions about her experience as a PR professional and her beloved Arkansas Razorbacks. Does she see them making a trip to Atlanta later this fall? Check out our team spotlight to find out!

Name: Murray Lace

Alma Mater: University of Arkansas

What’s the biggest lesson you’ve learned in two years at Obsidian? Pay attention to detail. I like to check things off my to-do list, so sometimes I find myself flying through things when I should slow down, take my time and focus on the little details. I’ve found that when I do that, my work is 10 times better and I can rest knowing that I haven’t forgotten anything.

What do you think is Obsidian’s greatest strength? I think Obsidian’s greatest strength is its culture. We all genuinely like each other and get along really well. Whether we’re cranking out a communication strategy or hanging out at a happy hour, we always have a good time. They keep me laughing.

Share your favorite OPR memory: My favorite OPR memory is the day we found out we are planning to take a team vacation! Pass me an umbrella drink, please.

Quick! Which emoji is currently your most used? My phone says my most popular emoji is the laugh-til-I-cry face. Very disappointed it’s not the girl dancing in the red dress. Sigh.

Last book you finished? “Uninvited” by Lysa TerKeurst. The title makes it sound so depressing, but I think every girl should read it. It’s incredible.

Something you’re looking forward to in 2018? I have a beach trip planned for March, so I’m excited about that! The beach is my absolute favorite place in the world. Fingers crossed for warm weather!

What are your thoughts on Arkansas football this year? Inhale. Exhale. If you know a great kicker or wide receiver, please contact the Razorback recruiting office. Kidding…kind of. On a serious note, I’m hopeful but not too hopeful. Arkansas seems to lose the games they’re supposed to win, and win the games they’re supposed to lose. That crazy dynamic always makes for an entertaining season, but not necessarily a successful one. I think Coach Bielema is a great guy who genuinely cares about his players, but I’m afraid his seat may be getting hot. His buy-out is really high though, so that makes me think he’s safe for now. (However, I could be wrong… I’m looking at you Les Miles.) As always, woo pig!