It may seem like it is much too early to start thinking about the holidays, but if you are a B2C business owner, product maker or one of those super responsible people who buys their gifts with plenty of time to spare, the time is now. From lifestyle…
It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access…
The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future.…
In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation…
I expected to learn a lot from my Master of Business Administration program at Mississippi State, and I did. However, something I didn’t see coming was how much I would develop as a professional during my time in the program. Nothing prepared me more to hold a full-time…
Hiring a public relations firms can lead to a number of successes for your business, such as public awareness, reputation enhancement and relationship building with target audiences. While a PR team executes most of the work behind the scenes, there is an army of people within an organization…
Being a PR practitioner sometimes ruins things for you. In our role, you often get to peek behind the curtain, seeing the inner workings that the average consumer doesn’t see. I’ll give you an example. Nathan and I just bought a home, and as a part of our…
Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing…
Why a PR firm should be a part of your merger or acquisition planning team Last week, we received a breaking-news alert that SunTrust Bank and BB&T would soon be merging. The combined assets of the two banks will make it the nation’s sixth largest bank – so…
Hi. My name is Courtney, and I am an awards show super-fan. I’m the special kind of entertainment geek who gets giddy for the shows themselves. I order my favorite takeout meal and crawl into bed with remote in hand. Happy. Place. Found. Although I was knee-deep…