Moving people through language is an art. In this craft, empathy is the painter’s easel. Without a firm grasp on the necessary tone, your communication pieces will not hit the mark, connect with audiences or forge connections. Our team is familiar with the effort needed to create empathetic,…
Trying new things is hard. And when those new things fall outside of your area of expertise AND cost you money, taking the plunge is even harder. This is how some of our clients might feel when we enter a meeting with a list of new things to…
When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns…
We’re getting into the holiday spirit early...because why not? On this quasi-season of Off the Rock, On the Record, we’re bringing in themes tied to some of our favorite times of the year! Season nine, episode one is all about giving. If you’re looking to shop or support…
In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here…
Technology has taken over the world (mostly). That’s abundantly clear in marketing, where the way we communicate was unfathomable a generation ago. If you’re working in this industry, there are some key tech tools you need to know about. In my last post, we talked about those that…
Bill Gates once said: “The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.” How right he was! No offense to my college or instructors, but the only thing I learned in school…
In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your…
Let’s be honest – stakeholders don’t always understand the reasoning behind communication efforts, and that’s OK. But it’s our job as PR practitioners to ensure they know the who, what, when, where and why of our strategies so that everyone is on the same page when it comes…
At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the…