According to Sharethrough, the world’s largest in-feed advertising organization, native advertising is a form of paid mass media where the ad experience follows the natural form and function of the user experience in which it is placed. This is growing particularly popular among advertisers in the digital space…
If there’s a funny grammar meme out there, it’s a safe bet to say I’ve seen it (and loved it). My friends and family make fun of me all the time for my love of words. Some of my favorites are to comfort with the words there, they’re,…
I was reading the June PRSA Tactics newsletter when I came across an interesting and useful article about Google’s take on hyperlinks in news releases by Carrie Morgan, a public relations consultant. One of the million-dollar questions surrounding Google’s secretive search algorithms is: How does it judge the quality…
I recently caught the end of a show on National Geographic about why humans lie and how easy it is to spot someone who is lying. It got me to thinking about everyday conversations in the workplace and the importance of showing sincerity to our co-workers, clients and…
How many newsletters do you view daily? Being in the public relations industry, I sign up for every newsletter I can, so my inbox is full of them. Most of the time, I just skim through, but there are a handful I read every day. An online newsletter…
While the national American Cancer Society has remained mum on an organizational opinion regarding the cold-water challenge, which has swept the nation in recent weeks, one local chapter leader decided to publicly question the viral awareness effort. This local leader said, “I will tell you, I have a…
If you ranked six or under - it’s time to revamp your newsworthy content. How many times have you had an important announcement and think to yourself, “How can I make this different than any other company announcement out there?” I don’t know about you, but that thought…
I have had 20/20 vision for my entire life. No glasses, no contacts, no vision problems whatsoever. However, last summer I began working two jobs that included sitting at a desk and working on the computer for 10 hours a day. Once classes began in the fall, I…
Being a dance coach takes a rare breed of an individual. With an eight-month long season, November and January being the most chaotic months of the year, and typically working with more than 10 pre-teen or teenage girls at a time, it is a unique job in itself.…
For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it…