If you’re a PR professional, you know that strategic media relations is one of the most well-known aspects of our discipline. What some clients may not know is the process we go through to help garner those news stories, radio interviews, blog mentions and TV segments. Well, it…
Tim Westergren, the founder of Pandora, emailed me the other day. Yep, that’s right. And today, just 30 minutes ago, I got a message from him on my cell phone. The above statements are absolutely true, but they might not mean exactly what you think they mean. No,…
Please read this sentence aloud: “You know, the restaurant we ate at on Friday was super luxurious, and the staff was wonderful. However, the dining area was outdated, and the tables were sort of tiny. We had a good meal though.” Now – and don’t cheat by glancing…
“No man is an island…and therefore, never send to know for whom the bell tolls; it tolls for thee." In John Donne’s Meditation 17, he emphasizes the interconnectedness of mankind. It’s also a pretty accurate metaphor for our culture here at Obsidian PR. You see, although each client…
OK, so while this may be what’s coming to mind as you open your mouth to diffuse an emotional customer, good communication skills will filter this statement into something pleasantly soothing and magically transformative. Some may claim that performing magic would be easier than pleasantly responding to an…
I am a lover of words. Someday, I should write a book. At least that’s what my fortune cookie read recently. It’s no secret to my family or friends that grammar is important to me. It is (admittedly) how I judge the validity or reliability of most written…
Brands have a fantastic advantage in today’s society, as consumers have taken it upon themselves to go looking for more information on the companies that they do business with, rather than sitting back and waiting to be sold on a product or service through strong-arm tactics. All brands…
When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send…
We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is…