Communication

There’s no “I” in team

“No man is an island…and therefore, never send to know for whom the bell tolls; it tolls for thee." In John Donne’s Meditation 17, he emphasizes the interconnectedness of mankind. It’s also a pretty accurate metaphor for our culture here at Obsidian PR. You see, although each client…

Hey, customer! Take a chill pill!

OK, so while this may be what’s coming to mind as you open your mouth to diffuse an emotional customer, good communication skills will filter this statement into something pleasantly soothing and magically transformative. Some may claim that performing magic would be easier than pleasantly responding to an…

PRoofread!

I am a lover of words. Someday, I should write a book. At least that’s what my fortune cookie read recently. It’s no secret to my family or friends that grammar is important to me. It is (admittedly) how I judge the validity or reliability of most written…

Content is key to ‘content marketing’

Brands have a fantastic advantage in today’s society, as consumers have taken it upon themselves to go looking for more information on the companies that they do business with, rather than sitting back and waiting to be sold on a product or service through strong-arm tactics. All brands…

Is that in my job description?

When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send…

Sometimes, simpler is just plain better.

We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is…