One of my favorite commercial series on television right now is for AT&T. You’ve probably seen the ads, which show a guy sitting down with a group of children. They’ve determined that faster is better, better is better and, recently…newer is better. On that one, I’m going to…
There are more than a quarter of a million words in the English language, according to Oxford Dictionaries. Our main vernacular is made up of words and phrases that lexicographers decide should be included in the dictionary. These words can be a blessing or a curse. They can…
We’ve all seen it. The email that comes through that goes something like this: NoReply@InsertCompanyNameHere.com. Way to make a person feel important, right? Well, this happened to me recently, and I took it personally because it was from a local nonprofit I support. We have a family membership…
During some weeks, my colleagues and I may send out a dozen or more news releases for our clients to local media. There’s no doubt reporters in Memphis get hundreds or even thousands of emails, some relevant and some not. Part of our job is to help reporters…
If you’ve ever spent any significant amount of time around a PR person, journalist or anyone else who writes for the media, you may have heard of AP style. It stands for “Associated Press” style, and it’s meant to guide media writers through some of the more tricky…
Being in the high-speed world of public relations, the luxury of having time to search for the perfect book is rare. I am here to help! I ventured through the shelves at the Booksellers at Laurelwood and did some additional research by reading online reviews to discover my…
“OH! You want to go into the PR field? So you’re learning to do market research and make advertisements, right?” I don’t have enough fingers and toes to count how many times I heard this when I discussed my career aspirations with others in college. Even more surprising,…
Within the past 10 years, we have seen an obvious and dramatic trend reemerge from the 60s. Being environmentally responsible has become the cool thing to do and be seen doing. Instead of referring to people who care about the environment as “tree huggers” or “hippies,” many people…
Now, as in decades past, companies have hosted contests or encouraged feedback/testimonials from customers and fans using the communication tools of the day - first messages sent by mail and wire, followed by phone voting and now, voting through digital media platforms. And there have been some fantastic…
Did you know that one in six North Americans will go hungry tonight? And, chances are, your child has a friend whose only meals are served to them right there in the cafeteria – breakfast and lunch. It’s hard to imagine that such deprivation exists in a nation…