Communication

It’s not what you say, but how you say it.

If you’ve ever spent any significant amount of time around a PR person, journalist or anyone else who writes for the media, you may have heard of AP style. It stands for “Associated Press” style, and it’s meant to guide media writers through some of the more tricky…

My Top 5 Reads for PR professionals

Being in the high-speed world of public relations, the luxury of having time to search for the perfect book is rare. I am here to help! I ventured through the shelves at the Booksellers at Laurelwood and did some additional research by reading online reviews to discover my…

Green Marketing

Within the past 10 years, we have seen an obvious and dramatic trend reemerge from the 60s. Being environmentally responsible has become the cool thing to do and be seen doing. Instead of referring to people who care about the environment as “tree huggers” or “hippies,” many people…

When you eat, they eat

Did you know that one in six North Americans will go hungry tonight? And, chances are, your child has a friend whose only meals are served to them right there in the cafeteria – breakfast and lunch. It’s hard to imagine that such deprivation exists in a nation…

The little things make a big difference

Right now, I’m battling a springtime cold. So is our Dallas account manager, Kristen. It’s also a busy month for all of our clients, so we’re rockin’ and rollin’ in our office this week – ain’t nobody got time for a cold! ;) Now, don’t judge, but we…

Which comes first?

I was ironing the kids’ school clothes recently and had Casino Royale on in the background. Usually, I tune out commercials pretty well, but all of a sudden, I heard one that heartily touted a company’s two-hour service window. No, it was more than that. The entire commercial…

If it’s worth a response, think it through

It was a day like any other day in the late 80s/early 90s, and since it was a day that ended in the letter ‘Y’, my little brother and I were fighting. While growing up, we were constantly fighting. Someone did this, someone took that, someone looked at…