If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or…
It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can…
Author’s note: Spoiler alert! Season six plot details are revealed in this blog. If you’re a Downtown Abbey devotee like me, you’re aware of the budding relationship between Mr. Carson and Mrs. Hughes over the last two seasons. Last season’s proposal by Mr. Carson to Mrs. Hughes was…
In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats. Now most of us, especially professional communicators such as myself, would like…
Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked…
Being the new guy or girl around the office is always intimidating, but if you focus on learning quickly, you can shake off that newbie dust in no time. I learned this the hard way, keeping mostly quiet and observing at my first job. When I had the…
Quick question: what is [insert whatever country, city or state you are from] like? That, my dear reader, is the most asked question I’m sure everybody gets if they look, sound or even smell different than the others around them (minus the typical surface question of “how are…
In our field, it is so easy to get tunnel vision when you’re enveloped in client work and forget about the incredible resources that are right in front of you – your co-workers! When it comes to maximizing your workflow and pool of ideas, it can be extremely…
Think back to your all-time favorite speaker – maybe it’s a speaker at a TED Talk or your favorite comedian. Now, think about someone who could really use some speech assistance. What are some of the things that separate the great speakers from the adequate speakers in your…