Do you remember the last time someone yelled at you at work? Maybe that person became angry, for whatever reason, and communicated displeasure or disagreement with your idea by using cutting or sarcastic language. And while this person didn’t overturn desks or anything (I hope), he or she…
We all have our favorite advertising campaigns, and one of my favorites right now is SouthwestAirlines’ “Wedding Season.” This is a continuation of the fall’s campaign of the same name, featuring the same dancing gal at multiple different weddings (touting Southwest’s fare sale). But, what makes an ad…
On average, I spend about 70 percent of my workday writing. This makes efficiency very important if I want to be productive. Whether it’s an email, press release, social media or website copy, to name a few, it’s important to write clearly in order to hold the attention…
During college football season, my husband and I watched the Allstate Sugar Bowl game between Ohio State (excuse me, THE Ohio State) and Alabama. As an LSU fan, you’ll have to forgive me if I really did not care about it. But I digress. The point is, I…
Not every brand needs a blog, but if you have the time and resources to maintain one, you should consider starting one today. Blogs are a prime example of content marketing that most any business can leverage. Content marketing is the abstract term for strategically delivering valuable, relevant,…
Power of the Pen What can you do to distinguish yourself, to set yourself apart? What is your goal, how badly do you want it and what will it take to get there? These are questions that driven individuals ponder on some level all the time but should…
Bernard Kelvin Clive of The No Nonsense Guide to Personal Branding for Career Success once wrote that personal branding is the combination of skills and talents to create significance by forming “an impression, a perception and a reputation in the minds of others.” Many people live their entire…
As I wrap up my first year as a public relations professional, I feel confident (and very lucky) that I found a job I truly enjoy so early in my career. Time seems to move faster every year now. So, I thought it would be useful to share…
Headphones. With this invention came the ability to get lost in your own little world and the freedom to listen to virtually any kind of music as you shut out the troubles of the world around you. Although early versions of headphones released around the turn of the…
It happened on the way back from dropping my son at daycare. That dreaded dashboard indicator. That miniature messenger of malice. Like the “Bat Signal” fired up by Commissioner Gordon, it beams its bright yellow light at the most inopportune times – alerting everyone in the vehicle that…