Not every brand needs a blog, but if you have the time and resources to maintain one, you should consider starting one today. Blogs are a prime example of content marketing that most any business can leverage. Content marketing is the abstract term for strategically delivering valuable, relevant,…
Power of the Pen What can you do to distinguish yourself, to set yourself apart? What is your goal, how badly do you want it and what will it take to get there? These are questions that driven individuals ponder on some level all the time but should…
Bernard Kelvin Clive of The No Nonsense Guide to Personal Branding for Career Success once wrote that personal branding is the combination of skills and talents to create significance by forming “an impression, a perception and a reputation in the minds of others.” Many people live their entire…
As I wrap up my first year as a public relations professional, I feel confident (and very lucky) that I found a job I truly enjoy so early in my career. Time seems to move faster every year now. So, I thought it would be useful to share…
Headphones. With this invention came the ability to get lost in your own little world and the freedom to listen to virtually any kind of music as you shut out the troubles of the world around you. Although early versions of headphones released around the turn of the…
It happened on the way back from dropping my son at daycare. That dreaded dashboard indicator. That miniature messenger of malice. Like the “Bat Signal” fired up by Commissioner Gordon, it beams its bright yellow light at the most inopportune times – alerting everyone in the vehicle that…
Mistakes happen to everyone. Would it be amazing if they didn’t? Of course it would, but if everything went smoothly 24/7, then we wouldn’t appreciate the perfect moments when they come along. It’s the same in the workplace, especially when you are in an area where your work…
Did anyone else notice last month that while Halloween costumes and candy were on display, Christmas decorations and gift ideas were starting to creep onto the aisles of your favorite stores? I did. And it made me sad. Where was Thanksgiving? Maybe you found Thanksgiving like I did,…
Remember the days when Carmen Sandiego could be found all over the world on your childhood computer screen? Created to get children interested in geography, this computer game used a simple question as a catchphrase to turn into a multi-media franchise. How can asking this question be valuable to your…
This one goes out to the SEC lovers out there. Recently, my alma mater, Mississippi State University, hosted the famous ESPN College GameDay for the first time in school history – a moment I was excited to experience firsthand. After winning the game against the Auburn Tigers, Mississippi…