Picture this. You’ve just landed a coveted media placement for a client. When you tell them about it, you’re told it’s all wrong. In another scenario, you give strategic counsel to an executive regarding a concerning situation. It seems like you’re on the same page, but the results…
The second installment in our “Frightening PR” series focuses on something that strikes fear in the hearts of PR professionals across the globe: lack of control. Specifically, not being able to see or hear the message your client shares with the media until it runs in print or…
Fresh out of college, degree in hand, and you’ve landed your first PR job! In my case, I have internship experiences under my belt, so I knew a thing or two about working in an agency before I graduated. But, what happens when the only thing that you…
This is the final post in our series called “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. And we conclude with some news you may not want to hear: sometimes you have to pay to publish and…
If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog,…
Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task,…
Navigating client relationships can be one of the most difficult aspects of agency life. When someone contracts you to provide communication or PR support, it can be challenging to balance your expertise with the client’s expectations. New client relationships can be made or broken by those first few…
With around 100 arena events and 100 private events every year, FedExForum hosts millions of guests annually. Most people attending these events are completely oblivious to the “show” that’s going on behind the scenes – the hundreds of people an unbelievable number of hours put in to make the…
Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last…
Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services…