When you look at Obsidian’s client roster, you’ll see a list of reputable, recognizable regional and national names. But, what you won’t see is a list of talented business professionals at these organizations who we work with every day. So many of them make our job a breeze…
It’s that time - the most wonderful time of the year! It’s the holidays. When you quickly become inundated with holiday songs, shopping deals and the prospect of seeing family members you’ve not seen all year, it’s easy for your work focus to fade. But once you’ve done…
A few weeks ago, we shared a checklist to help you plan and promote events successfully. For me, the planning stages of event preparation are the easy part. There’s set protocol, you’re working with a team you know and you have full control over the outcomes. The day…
Picture this. You’ve just landed a coveted media placement for a client. When you tell them about it, you’re told it’s all wrong. In another scenario, you give strategic counsel to an executive regarding a concerning situation. It seems like you’re on the same page, but the results…
The second installment in our “Frightening PR” series focuses on something that strikes fear in the hearts of PR professionals across the globe: lack of control. Specifically, not being able to see or hear the message your client shares with the media until it runs in print or…
Fresh out of college, degree in hand, and you’ve landed your first PR job! In my case, I have internship experiences under my belt, so I knew a thing or two about working in an agency before I graduated. But, what happens when the only thing that you…
This is the final post in our series called “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. And we conclude with some news you may not want to hear: sometimes you have to pay to publish and…
If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog,…
Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task,…
Navigating client relationships can be one of the most difficult aspects of agency life. When someone contracts you to provide communication or PR support, it can be challenging to balance your expertise with the client’s expectations. New client relationships can be made or broken by those first few…