Being the new guy or girl around the office is always intimidating, but if you focus on learning quickly, you can shake off that newbie dust in no time. I learned this the hard way, keeping mostly quiet and observing at my first job. When I had the…
Nearly every article explaining how to use social media for your business mentions the importance of using graphics. There are still are a few debates on what your images should look like - from text to angle to color scheme - but the verdict has been decided on…
I have been “blessed” with an introverted personality. While I thought ordinary situations were over-stimulating to me, moving to Memphis was a whole new experience that brought out all of my introverted qualities to an extreme. From a new city to a new workplace to all new co-workers,…
“What happens to a dream deferred? Does it dry up, like a raisin in the sun?” These questions asked by prolific writer Langston Hughes describe the sentiments of those who left dreams unrealized while they went on with life based on reality. Some could no longer afford to…
You will laugh, but when I was in college I actually said I would never work at a PR agency. I giggle at this myself when I realize it’s been almost eight years since I started at Obsidian! What a great decision I made back in 2008! But,…
Merriam-Webster defines being politically correct as “agreeing with the idea that people should be careful to not use language or behave in a way that could offend a particular group of people.” But political correctness means more than just watching what you say and do. In an article…
It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be…
I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and…
Intern: In·tern, noun. An advanced student or graduate usually in a professional field gaining supervised, practical experience. Fresh out of college, public relations degree under your belt, headed off to your dream j… internship? Today, it’s the norm in this industry to spend your first post-graduate year as…
When I started my internship, there was a great deal of information to take in at one time. This can be extremely stressful, not only to the interns but also to the people who work with them. It takes time to fully explain procedures and then to repeat…