It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be…
I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and…
Intern: In·tern, noun. An advanced student or graduate usually in a professional field gaining supervised, practical experience. Fresh out of college, public relations degree under your belt, headed off to your dream j… internship? Today, it’s the norm in this industry to spend your first post-graduate year as…
When I started my internship, there was a great deal of information to take in at one time. This can be extremely stressful, not only to the interns but also to the people who work with them. It takes time to fully explain procedures and then to repeat…
Yes. It’s a real thing. Meetings can kill… your productivity, that is. Meetings can be absolutely necessary. I’m willing to be optimistic and say that almost all meetings are scheduled with the best intentions. BUT, somewhere between the beginning of a meeting and adjourning one, an abyss can…
We’ve all been there – desperately searching for (whatever) on the Internet and unable to find it. Even though most of us browse the web daily, there’s still plenty of room for us to learn something new about the capabilities and quirks of Google. While browsing the Internet…
Given that I’ve recently started my internship here at Obsidian, it seems a fitting time to look back on the steps I’ve taken to get me here and reflect on the lessons learned that will hopefully continue to carry me forward in this exciting career. I initially started…
Power of the Pen What can you do to distinguish yourself, to set yourself apart? What is your goal, how badly do you want it and what will it take to get there? These are questions that driven individuals ponder on some level all the time but should…
A couple months ago, the Obsidian staff came together for a day-long annual retreat where we discussed a number of topics, including advice on handling some of the challenges we face on a daily basis, company updates, “guess that scary movie score,” how to work more efficiently, tools…
As I wrap up my first year as a public relations professional, I feel confident (and very lucky) that I found a job I truly enjoy so early in my career. Time seems to move faster every year now. So, I thought it would be useful to share…