How to make your email marketing meaningful
Meaningful email marketing – can it be done? We say yes, and here’s how you can do it!
Business
A PR Audit: Worth its weight in gold
What’s the value of reflection? We’d say you can’t put a price on it. Here’s what you’ll get out of a brand audit through Obsidian.
Matching your mission: making CSR make sense
Nearly 5% of proceeds from this post will go to a charitable organization you’ve never heard of. We’re kidding, but you’ve seen posts like this before. We can help you make CSR make sense for your business (and your nonprofit partners).
In sync: How internal communication impacts workplace efficiency
Say bye bye bye to workplace hang-ups with in-tune internal practices.
Why your writing is a reflection of your organization’s credibility
Credibility is one of the most important components of PR, and it is earned through strong writing.
PR mistakes to avoid when opening a business
Consider these three mistakes and associated tips as valuable as your compass and water bottle.
How to make the most of your event sponsorship
Who wants to man our event booth on Saturday?! If you don’t, you should. Strategic event sponsorship planning can shift your investments from purely philanthropic to opportunistic – we show you how.
4 ways a blog can benefit your business
Need assistance determining if a blog is right for your business? Interested in learning more about how a blog can be beneficial to your brand? Your friends here at Obsidian are here to help you navigate the ever-changing digital waters.
Should I hire in-house or outsource my business’s PR?
Should you build your in-house PR dream team or hand it over to a specialized agency? Here’s why outsourcing your PR might be the move for your business.
5 ways to attract customers to your new business
Success for a new business solely depends on having customers who support it. The first step to getting customers is awareness, but how do you build that awareness if your business is brand-new? Follow these tips.