The vendor relations process can determine the success of the event you’re planning. But, it can be a challenge to find the right vendor for each component of your event. Let’s break down a few tips for vetting vendors and knowing how to communicate with them.
Party planners beware: Event planning has taken an entirely new form, and we have to be agile in response. By avoiding these five mistakes, you are much more likely to throw a successful event that you’re proud of.
You might have heard about SEO before without really understanding what it all means. Here are the meat and potatoes of SEO.
Many organizations found themselves constantly in survival mode during the pandemic, and their communication efforts reflected that. It's time for communicators to step out of a reactionary mindset and be proactive if they want to reconnect with target audiences and refocus on driving their organization’s mission. Check out our tips on how to refresh your PR strategy.
The impact hiring woes are having on our world right now is immense. Staffing challenges can often result in conflict between a business and its customers. However, with a little extra effort put into transparency and communication, relationships can be salvaged.
As an office full of ladies, as well as a company that has the opportunity to work with several organizations whose mission is to empower women, our team at Obsidian proudly recognizes and commemorates Women’s History Month.
Obsidian is looking for a dynamic professional with at least two years of PR experience to join our team. Think you fit the bill? Your headshot could be added to our roster of experts soon. Make your next career move If you're still reading, you might need a…
I believe in the power of PR, and I happily live and breathe it every day. One of my greatest joys of working for a PR firm is meeting, serving and getting to know various clients. Over the years, I’ve learned how critical it is that my clients…
Trying new things is hard. And when those new things fall outside of your area of expertise AND cost you money, taking the plunge is even harder. This is how some of our clients might feel when we enter a meeting with a list of new things to…
When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns…