Kiki, do you love me? I know... I’m a month late and you’re over it. I am, too. In case you missed it, celebrities and dogs across the internet were dancing to Drake’s song “In my Feelings” as a part of the world’s most recent viral video trend.…
Undoubtedly, one of the top social media trends of 2018 has been the rise of influencer marketing. Why? Because it works. Why does it work? Because consumers are attracted to and connect with authentic, genuine and personal content. Think about it. Are you more likely to purchase a…
This blog post originally ran on the Greater Memphis Chamber website. View the original post here. Welcome back! We’re in the middle of a blog series designed to help emphasize the importance of developing and defining corporate culture. This blog post centers around corporate social responsibility, a hot…
Located in the Cooper-Young Historic District, Celtic Crossing Irish Pub & Restaurant serves up a variety of pints and Irish fare inspired by my traditional, Irish family recipes for Saturday and Sunday brunch and lunch and dinner seven days a week. Opened in 2005, Celtic celebrates the spirit…
Imagine your board room during a crucial business meeting and visualize who is in attendance. Your attorney, financial advisor and c-suite executives are likely present. Is someone from your PR or communication team seated at the table? When you make decisions that impact your business it is crucial…
The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past…
Recently, Nikon released profiles of the 32 photographers across the South Pacific that would test shoot on the company’s FX-format D850 campaign. One thing (or group) was glaringly missing from the lineup – not a single female photographer was included. Twitter and the internet ignited, as they do,…
When I was younger, my mom would never let me watch movies like Sleeping Beauty or Snow White because the princess would always need to be kissed to be saved. I was actually quite frustrated by this as a child. I didn’t understand why we tirelessly watched Mulan,…
By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted…
We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to…