When I was younger, my mom would never let me watch movies like Sleeping Beauty or Snow White because the princess would always need to be kissed to be saved. I was actually quite frustrated by this as a child. I didn’t understand why we tirelessly watched Mulan,…
By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted…
We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to…
Generally speaking, there isn’t a set time limit to maintain any specific brand image. A brand that was thoughtfully developed may continue to be applicable and relevant to the growing business and the ever-changing marketplace for decades. However, there will most likely be a time within the lifespan…
Right off the bat, there are a number of answers that can be given for this question: Your company is experiencing (or is about to experience) a crisis You have a special event or product launch coming up You just want to get more exposure for your brand.…
Crisis communication and management is not the most fun element of public relations. It is certainly one of the most impactful, though, as how a company or organization handles a particular crisis can really make or break its reputation. When a crisis breaks, the rapid and extensive collection…
This will be the question of the future for all brands, according to marketing consultants like Mark Schaefer of Schaefer Marketing Solutions, who I had the pleasure of hearing speak at a recent combined luncheon of the Memphis chapters of the American Marketing Association and the American Advertising…
The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s…
Intentional networking is tricky and makes many of us feel uncomfortable. However, this professional necessity is not only for the extroverts. Everyone can become a successful networker by viewing the situation differently and incorporating these simple tips. Recognize the universal benefits. Do not feel guilty about networking. It…
I’ll be the first to admit that I’m a technology-addicted, stereotypical millennial. The first thing I do when I wake up is reach under my pillow and grab my iPhone. My eyes squint as the screen illuminates, and muscle memory leads my fingers to my first source of…