Our Blog

Do you speak CEO?

Attend any PR industry meeting or conference and you are bound to hear grumbling about how PR doesn’t have “a seat at the table.” Many PR professionals feel like they are only brought into the C-suite conversations when there is a crisis or some other immediate situational need,…

Slow Down

If you’re like me, sometimes you just need to slow down. Are you kidding? Have you seen my To-Do list? While this might seem impossible, or better yet impractical on first glance, work with me here. I consider myself a recovering people pleaser and Myers-Briggs once called me…

The Best Form of Marketing

When I graduated from college, my first job was in the marketing department of a Louisiana-based restaurant company. Part of my job was to work with the general managers to plan and execute various marketing efforts in their areas. But no matter what great events or campaigns we…

Project Checklist Time

Ask anyone who knows me, and you’ll hear that I am a very analytical person who asks a lot of questions. I have always believed in the value of questions. It is the only way you can have your thoughts and plans challenged. You should be able to…

All career paths begin with an internship

Starting a career right out of college is getting more difficult these days. Figuring out where to start and who to start with are hard questions to ask yourself at 22 years old. When I graduated this past May with a Journalism degree, it scared me to the…

Coloring Outside the Lines

There are an abundance of rules when it comes to working in the public relations field. Some are written and strictly kept inside of an ever-updating AP Stylebook, and others are unspoken and passed down from employee to employee in an agency. There are rules for writing, editing,…

Punctuation Marks Exposed

From commas to question marks and lesser-used punctuation such as brackets and colons, TheVisualCommunicationGuy.com has put together an infographic that ranks punctuation marks based on how hard or easy they are to learn to use. As a public relations professional, I am constantly thinking about grammar and punctuation in…

Why you need to know who’s who

The topic of my blog post applies to more than only public relations professionals. It applies to anyone in a profession that requires a person to be connected to the community and stay current on what’s going on, who’s doing and saying what, the political landscape and how…

Penmanship is a fading skill

When I was younger, I can recall working very hard to write “perfect” letters. For one, I was a little girl and little girls were supposed to have better handwriting than boys, and also, my mother had the most beautiful penmanship; I could have sworn she was a…