How to make your pitch stand out
Best way to land a story? Have a good pitch! Here are our recommendations to help your idea stand out among a reporter’s flooded inbox.
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3 ways to reinvigorate company morale before the new year
Employee engagement is one area that should be reevaluated every year, as team members’ priorities continually shift. Here are three ways to keep company morale positive and make employees feel valued before they consider looking elsewhere.
Event Crisis Management: Handling unexpected situations with grace
The holidays are always crazy, but your events don’t have to be. If a crisis arises at your next event, here's how you can be prepared to handle it like a pro.
3 advertising campaign must-haves
Level up your ad campaign by taking these three elements into account.
Putting the “earn” in earned media.
It’s called “earned” media for a reason. You have to put in the time to get the results you desire! Here are a few ways to shift your strategy and start seeing your name across headlines.
Don’t sleep on TikTok ads
TikTok is not just about dancing and viral trends – it's a strategic advertising platform. Here’s everything you need to know about breaking into the world of TikTok marketing.
Encore 👏 Hit the right notes when planning your milestone event.
It’s showtime! Planning a milestone anniversary event is like headlining a concert. With your trusted PR roadie by your side, your GRAMMY®-winning performance will go off without a hitch.
The power of building relationships with the media
Journalists are our friends, and all friendships require some work. Here are five tips for helping you build and maintain relationships with the media.
PR mistakes to avoid when opening a business
Consider these three mistakes and associated tips as valuable as your compass and water bottle.
Three reasons to match your internal and external communication
You need to thoughtfully align your internal messaging and distribution timing with your external outputs. Here are a few reasons why.