Our Blog

Whose job is it anyway?

We’ve all been there. Whether in a supermarket, hotel, airline ticket desk, restaurant or on a company helpline, we as customers experience countless opportunities every day for good service. Yes, good service. There are so many ways for a company to meet expectations or even – gasp! –…

“Above and beyond”

It’s a phrase every employee hears at some point in his or her career from leadership. “We expect you to go above and beyond” or “We need you to go above and beyond on this project!” That phrase can oftentimes be perceived as stay late, work harder, do…

OPR’s Beale Street Music Fest experience

In case you missed it, last weekend was Beale Street Music Fest. The weekend, from all reports, was a smashing success, with packed crowds there to see A-list headliners. Three members of our team - Gracie, Carlee and Christina - visited the festival all three days. Here’s what…

OPR’s guide to Beale Street Music Festival 2018

Beale Street Music Festival is finally here! Ever since the lineup was announced on Feb. 21, Obsidian’s office has been abuzz with talk of performances, past and present. Check out who we’re excited to see this year, a few tips on surviving the mud and our favorite memories…

Talent matters – here’s how to recruit it (and keep it)

It’s no secret that the lifeblood of a small business is its employee base. If you ask any small business owner what his or her largest pain point is, it’s likely talent recruitment or retention. There is a massive cost associated with turning over talent. The process literally…

PR fails: Beale Street Music Fest edition

Memphis in May has finally arrived, and the 901 is gearing up for the first major weekend of this exciting month – Beale Street Music Fest! To celebrate, Gracie breaks down a few #PRfails from past performers. Enjoy! CeeLo Green The singer, songwriter, rapper and record producer performed…

Marketing a niche business

Marketing any business has its challenges. It requires strategic thinking to determine target demographics, appropriate messaging and more. These challenges grow for businesses that offer a niche service. The size of your demographic diminishes immensely and most laypeople may not understand your line of work. Tioga Environmental Consultants…

Put local restaurants at the top of your list!

It’s Small Business Week, and Obsidian is highlighting the small businesses that we serve. Today, you’ll hear from two of our clients in one of the most popular small business industries - the restaurant and food service industry.   When’s the last time that you ate at a…