A brand name encapsulates a brand’s reputation, its products or services, its people, the good it does, etc. Companies spend decades building a brand image, of which is entirely represented by the company moniker. A brand’s name is everything, and careful planning should be executed in not only…
It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews…
This summer, Obsidian’s Level 1 internship position will be filled by two outstanding PR students. University of Memphis senior Jenna Mehmed is one of them! We wanted to get to know her a little more – and you can, too, as she is our team spotlight this month!…
We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to…
For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in…
Generally speaking, there isn’t a set time limit to maintain any specific brand image. A brand that was thoughtfully developed may continue to be applicable and relevant to the growing business and the ever-changing marketplace for decades. However, there will most likely be a time within the lifespan…
Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of…
Christina recently joined Obsidian after practicing the public relations trade in a number of industries – including architecture, tourism, nonprofit, music and the performing arts – both in Memphis and New York City, where she earned her master’s degree in public relations and corporate communications. Once destined for…
At the end of each year, a multitude of lists are published with words and phrases to stop saying in the new year. Just Google “words to stop saying in 2017” to see the many lists published last December for this year. You’ll find many of the same…
In an industry known for triple-digit employee turnover, professional janitorial service provider ServiceMaster by Stratos has maintained record low turnover. President and CEO Stacy McCall believes that’s directly related to a purposeful focus on a positive employee culture. “Our employees are the frontline of our business, and it’s…