Poor LinkedIn. It’s just for when you need a job, right? No? Oh, well maybe some people use it like "Facebook for business professionals." You know, you're on Facebook at home but on LinkedIn at the office. Wrong again? I felt sorry for LinkedIn for a while. It…
What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV,…
Sip, sip hooray – it’s National Cocktail Day! Of course, the best way to celebrate National Cocktail Day is to treat yourself to one. Whether you're dining in or taking it to go to enjoy at home, there are countless spots around Memphis offering sensational spirits. If you…
As one of Obsidian’s language lovers, I enjoy diving into the linguistics and differences in communication that arise when learning another language. It’s fun to find those quirky phrases that just don’t directly translate to English and keep them tucked away for future use! To celebrate French Language…
With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like…
For nearly 10 years, Kelli Brignac has been working as a model account leader for Obsidian. For several of those years, she’s been pioneering the increasingly popular virtual model from Lake Charles, Louisiana. With her stellar work ethic, client management skills and communication expertise, you’d never know she…
Whether you’re an experienced chef, a novice cook or not allowed in the kitchen for fear of burning it down, one of the most important tips I’ve received about cooking is that it’s all about the spice. Spices and seasonings can completely transform your dish and kick your…
If you manage a company or brand’s social media account, striking the balance between professionalism and sincerity can be difficult. When in doubt, some folks ask themselves W.W.A.P.A.D. – what would a personal account do? But they’re not fooling anyone by acting as if a corporate account is…
Public relations student at Mississippi State University As a wide-eyed, bushy-tailed college freshman, I dreamed of graduation day. And in that dream, I was walking across the stage to receive my degree in biomedical sciences and psychology. However, one internship, two semesters, three weeks of shadowing and four…
Winter 2021 has been one of the coldest on record for Memphis. There’s no doubt most of us are counting the days for the temperature to rise and the days to get longer. When it’s time to break out of hibernation, make sure to add these outdoor destinations…