Our Blog

Where we work when we’re not at work

I joke that I can sleep anytime, anywhere. I’m known to slink away at any family gathering to snag a nap on the guest bedroom floor. I’ve slept through countless hurricanes (Florida kid), and have lived next to train tracks twice in my life, never once losing…

Partying with a purpose – why measurable outcomes are essential to the success of an event

To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event.…

5 training sessions a PR firm can provide for your organization

Hiring a public relations firms can lead to a number of successes for your business, such as public awareness, reputation enhancement and relationship building with target audiences. While a PR team executes most of the work behind the scenes, there is an army of people within an organization…

Meet our level 2 intern, Addison Walker!

Each season, our office welcomes newcomers to the front desk in the form of interns. At Obsidian, our intern-to-full-time pipeline is one of our greatest sources of pride and PR talent. To say we take our internship program seriously would be an understatement! This winter, we added Addison…

One-star responses: brands that lost control of their digital reputation

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing…

Examples of media appearances gone wrong – how training makes a difference

Alexander Graham Bell once said, “Before anything else, preparation is the key to success.” As public relations professionals, we know how important it is to be prepared – whether it be for a crisis or morning show segment. It’s our job to make sure our clients’ messages are…