From The Rock

Do’s and don’ts for social media this holiday season

By | December 01, 2016

The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s and don’ts... Read More »

Why SEO Will Boost Sales and How to Get Started

By | July 01, 2016

Getting more sales from search engines boils down to three methods – and, it’s actually pretty easy to get started. But before we dig into how this all works, you’ve probably heard of “SEO” or search engine optimization. SEO is basically a set of methodologies and techniques that help your... Read More »

5 Ways to Shake Up Your Marketing Approach

By | July 01, 2016

When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the “bread compartment”... Read More »

Smellevision: PR of The Future

By | January 21, 2016

In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats.   Now most of us, especially professional communicators such as myself, would like to think... Read More »

Why You Must Try the Sushi Sample at the Grocery Store – The Power Behind the Product Sample

By | October 19, 2015

Think of the many places you have been where you were offered a product sample. In a department store, you might be offered the opportunity to test the latest perfume or cologne. When strolling through a mall, especially around the lunch hour, you are often presented with sample trays of... Read More »

Sugar Bowl Allstate Mayhem Advertising Campaign

By | March 19, 2015

mayhem

During college football season, my husband and I watched the Allstate Sugar Bowl game between Ohio State (excuse me, THE Ohio State) and Alabama. As an LSU fan, you’ll have to forgive me if I really did not care about it. But I digress. The point is, I watched the... Read More »

Do you remember?

By | January 13, 2015

Let’s play a quick game. Feel free to grab a pen and paper, open a word doc or just use your head, but take a few minutes and write down or try to recall the biggest news stories of 2013. Yes, 2013, not 2014. Go ahead; I will give you... Read More »

The Best Form of Marketing

By | October 21, 2014

When I graduated from college, my first job was in the marketing department of a Louisiana-based restaurant company. Part of my job was to work with the general managers to plan and execute various marketing efforts in their areas. But no matter what great events or campaigns we had planned,... Read More »

The craze of pumpkin-everything and PR

By | October 16, 2014

dog-halloween

I love fall! My family, best friends and even my co-workers know this little fact about me because I share it constantly when a cool breeze hits or they see me get really excited from my first sip of Starbucks’ Pumpkin Spice Latte. The love of fall started when I... Read More »

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