Four tips for boosting engagement on Instagram
From photos to videos and back again, the world of social media can be difficult to navigate. Here are four tips to help you better plan your social media strategy.
Obsidian Public Relations
The difference between PR and communications
No communications team is complete without PR. Whether you’ve been in business for years or are just starting out, here’s why you need to be hiring public relations pros.
Risky Business: Pros and Cons of Rebranding
High risk, high reward. Do you want to roll the dice when it comes to rebranding your business? Here are some key things to consider.
Social media management 101: Comments, messages and reviews
Brush up on the importance of social media management with these tips.
Read the room: Why understanding community is priority one
Community relations requires you to – shockingly – engage with the community. Here’s why a listen-first approach is critical for success in any new market.
Choosing the right palette: The role of color psychology in branding
Who knew color was so powerful? Learn what your brand colors are saying to consumers.
The forest, the trees and everything in between
There are countless cliches that point to human nature’s inability to balance the expanse of the horizon against the minutia before us. The funniest part is that it’s often easy for us to watch others fall victim to this trope while it’s nearly impossible to identify it in our own actions until the big picture or the small details smack us in the face. In my professional realm, I most often see this come to fruition in event planning and execution.
Need a confidence boost? Your PR team is here to help.
Whether you are a budding entrepreneur, a high-profile executive or a member of an organization seeking to build a positive reputation, PR support can be instrumental in achieving your goals. Here’s why.
The case for a submitted column.
“Say what you need to say.” – John Mayer and Taylor Jolley
Short and sweet: How to be concise and why it matters
With readers having an average attention span of 47 seconds, being concise is more important than ever. How do you keep your writing brief and impactful?