Don’t sleep on TikTok ads
TikTok is not just about dancing and viral trends – it's a strategic advertising platform. Here’s everything you need to know about breaking into the world of TikTok marketing.
Obsidian Public Relations
Encore 👏 Hit the right notes when planning your milestone event.
It’s showtime! Planning a milestone anniversary event is like headlining a concert. With your trusted PR roadie by your side, your GRAMMY®-winning performance will go off without a hitch.
The power of building relationships with the media
Journalists are our friends, and all friendships require some work. Here are five tips for helping you build and maintain relationships with the media.
PR mistakes to avoid when opening a business
Consider these three mistakes and associated tips as valuable as your compass and water bottle.
Three reasons to match your internal and external communication
You need to thoughtfully align your internal messaging and distribution timing with your external outputs. Here are a few reasons why.
How to email market
Ready to find more value in your email marketing? Take a strategic approach.
How to prepare for a PR crisis
How can you weather the storm to ensure your organization comes out unscathed? Be prepared for anything.
PR lessons we can learn from TikTok stars
TikTok may not be the right platform for your business – but it is a platform you should watch. Businesses can learn valuable trends and lessons from the app and its users. Let's discuss.
How to make the most of your event sponsorship
Who wants to man our event booth on Saturday?! If you don’t, you should. Strategic event sponsorship planning can shift your investments from purely philanthropic to opportunistic – we show you how.
How do I build my company’s reputation?
Media relations and review responses and SEO – oh my! New on our blog, we break down factors that can help you strengthen your brand reputation over time.