I’ll say it again – repetition matters
“Don’t make me repeat myself” is the afterschool cry of parents across the globe. But in a branding meeting, repeating yourself is often the goal.
Obsidian Public Relations
Crisis response strategies that save the day
Avengers, assemble! Is your organization ready to tackle a crisis?
Is it time for a newsletter overhaul?
With the thousands of emails we get each week, what can you do to stand out?
Unlocking the Secrets of Media and Ambassador Training
Unlock the secrets to media training! Check out our new blog entry on why you should invest in your spokespeople.
What is a customer journey, anyway?
What is a customer journey, anyway? We're glad you asked! Check out our blog post to for the answer + to learn how one can benefit your business.
Let’s restrategize: Out with the old and in with the new
Don’t be afraid to question long-standing practices; times change, people change and strategies should do the same!
In sync: How internal communication impacts workplace efficiency
Say bye bye bye to workplace hang-ups with in-tune internal practices.
Is an unsuccessful strategy a failure?
Here are telltale reasons why your strategy failure could spell doom for your project or campaign.
Integrating AI into PR practices
Make AI work for you!
Top Meta metrics to track in 2024
In a world where algorithms change faster than the latest trends, knowing which metrics matter can make all the difference. We break down top social media metrics to track in 2024.