obsidian public relations dallas

Appreciate what you have before it’s gone

One of the many reasons I decided to get into PR is because I like people, like interacting with people and fancy myself at communicating well with people. Prior to getting into PR, I waited tables, worked at a call center and a spa in a four-star hotel,…

Life is like a country song

A while back, I was in my car on the way home when one of my favorite country songs came on the radio. I’m not exactly sure why, but as I listened and shamelessly sang aloud, I thought: “I know everyone doesn’t appreciate this song like I do.…

Back to Basics: Body Language 101

Behind our fancy computers, smartphones and eloquent writing skills lie the most basic and sometimes forgotten communication technique: body language. While body language may seem like an intuitive response in certain professional settings, no one is immune to dreary days when our emotions can be clearly read on…

A New Face for RadioShack

By now, I’m sure many of you have forgotten about the Fort Worth-based store, RadioShack. I know I had (and I was born and raised in Fort Worth!). They’ve gotten lost among companies like Best Buy, Apple, Google and even Amazon – companies that are more “hip,” if…

Green Marketing

Within the past 10 years, we have seen an obvious and dramatic trend reemerge from the 60s. Being environmentally responsible has become the cool thing to do and be seen doing. Instead of referring to people who care about the environment as “tree huggers” or “hippies,” many people…

How to Fascinate

A soon-to-be college senior, I mechanically perform the motions of student life. Attend class, do homework, eat, sleep, repeat. Like a robot, I struggle to break the mold of conventional routine. When faced with the task to search for the perfect summer internship, I feared I would be…

Stem Academy: An Experience of a Lifetime

Earlier this summer, I worked as a counselor at a summer camp called Stem Academy at The University of Memphis. The memories that I made while at the camp are some that I will carry with me forever. I met so many amazing people with awesome personalities. If…