This summer, Obsidian’s Level 1 internship position will be filled by two outstanding PR students. Arkansas State University senior Carlee Smith is one of them! We wanted to get to know her a little more – and you can, too, as she is our team spotlight this month!…
This summer marks the 30th anniversary of the founding of The Barnett Group, a local Memphis company that provides benefit solutions for employers, as well as wealth and asset management services for both businesses and individuals. Started by Ed Barnett in 1987, The Barnett Group has grown its…
A brand name encapsulates a brand’s reputation, its products or services, its people, the good it does, etc. Companies spend decades building a brand image, of which is entirely represented by the company moniker. A brand’s name is everything, and careful planning should be executed in not only…
This summer, Obsidian’s Level 1 internship position will be filled by two outstanding PR students. University of Memphis senior Jenna Mehmed is one of them! We wanted to get to know her a little more – and you can, too, as she is our team spotlight this month!…
Christina recently joined Obsidian after practicing the public relations trade in a number of industries – including architecture, tourism, nonprofit, music and the performing arts – both in Memphis and New York City, where she earned her master’s degree in public relations and corporate communications. Once destined for…
In an industry known for triple-digit employee turnover, professional janitorial service provider ServiceMaster by Stratos has maintained record low turnover. President and CEO Stacy McCall believes that’s directly related to a purposeful focus on a positive employee culture. “Our employees are the frontline of our business, and it’s…
Don’t call it a buzzword – discussions on “company culture” have only just begun! But with so many companies, both big and small, turning their focus toward cultivating a culture that’s both attractive to employees and productive for clients and customers, the questions arise: How do we cultivate…
Longtime Obsidianite Lauren Hannaford recently earned a new title – mother. She joins the ranks of the rest of the Obsidian Mamas, which now includes five team members and accounts for 14 children! When asked how having a baby has changed her life, Lauren says she gets up…
Red Door Wealth Management is an example of a company successfully identifying a niche audience – one that Gretchen Gassner Turley, director of client relations, could personally identify with and, therefore, communicate to successfully. She gives some of her insight into the company’s niche audience of female breadwinners…
The success of any business can be directly attributed to how well the business understands its targeted audiences, for only then will the business be able to best serve (and communicate with) its audiences. However, being able to further drill down niche audiences – specialized segments of your…