Uncategorized

Social Media: What’s your Game Plan?

Recently, an employee for the Lacoste clothing company posted a picture of his paycheck on his private Instagram account and wrote, “Paycheck. Still silly to me. Ever since I was a kid I've thought it was completely insane that we have to work all our lives. I still…

Apps for PR pros on the go

I’m sure we all have Facebook, Twitter, Instagram and all of our local media’s smartphone apps downloaded and saved to our home screens, but what apps are other PR pros using? I’ve been using a few different productivity and news apps for a while, but recently I’ve been…

Sit up Straight!

On a recent visit to a client’s office, I walked in and was blown away by – wait for it – their chairs! Yes, I said chairs. Every single desk is equipped with a stability ball chair. I tried to hide my giddy expression when I realized that…

Outsourced: Public Relations

Not every company has the ability – or the desire – to have an expert on staff for every task that must be executed to run a business. A company that chooses to outsource a service is looking for a specialist in that field, and it is a…

Marissa Mayer and Vogue – appropriate or not?

The debate continues on whether Marissa Mayer’s controversial photo in Vogue is or is not business faux pas. Here’s the response from Crissy Lintner, managing director for our Dallas division. Crissy’s Take: Does Marissa Mayer have a lot to prove? You bet she does. But what caused the…

Marissa Mayer and Vogue – appropriate or not?

Marissa Mayer made headlines last week when announcements came about her sexy Vogue photo spread and article. Across the PR industry, experts were weighing in, and at Obsidian, opinions vary. Today and tomorrow, we’ll share two opposing viewpoints from our firm. The first comes from Courtney Ellett, owner…

Life is like a country song

A while back, I was in my car on the way home when one of my favorite country songs came on the radio. I’m not exactly sure why, but as I listened and shamelessly sang aloud, I thought: “I know everyone doesn’t appreciate this song like I do.…