In the wonderful/crazy world of public relations, the spring forward a couple of weekends ago has really thrown me for a loop. I’m not able to go to bed until after midnight; the sun’s not rising until 7:40 a.m. doesn’t help with my morning schedule before work; and…
While there are many tools out in the world that benefit the public relations profession, there is a specific tool that I believe can be beneficial with many different types of projects, especially visual projects. I am currently learning more and more about Adobe Photoshop in my visual…
Last winter, my family and I were in Orange Beach, Ala., for a quick vacation after Christmas. After a day of shopping at the Foley outlet mall (which is FANTASTIC the week after Christmas!), my mom and I were charged with picking up dinner. We’d been to most…
If you were a child of the ‘80s, I have a television show recommendation that has grown on me since it debuted last fall – ABC’s The Goldbergs. It is a show that pays homage to growing up in the 1980s with all the pop culture references that…
I’ve come to realize that every freshly graduated 20-something most likely assumes that upon post-graduation vacation (or in my case, relocation), they will return home to an inbox flooded with job offers. If they’re like me, they may find themselves thinking along the same lines that I did.…
The term “public relations” holds various meanings for those in this industry. There are times that “PR” becomes synonymous with “Protector of Reputations.” In honor of President’s Day and Abraham Lincoln’s birthday approaching, I want to reference one of Honest Abe’s adages: "Perhaps a man's character was like…
Some people really love having their picture taken, some are indifferent and a lot of people truly dread it. I’ve heard a thousand excuses why somebody can’t be in a picture. I admit I’ve thrown out a few myself before. Typically, I fall in the indifferent category…
Yep, I’m borrowing from the old adage “Measure twice, cut once,” which is perfectly applicable in the world of PR. How often do we hear or read something and want to immediately react, sometimes without truly considering the implications of our knee-jerk response? In the world of PR,…
Ah, the State of the Union address. The speech. The counter-speech. The media frenzy. The State of the Union is a political playground for reporters, as it fuels the fire for numerous debates, analyses, predictions and fact checks. It offers opportunities for great interviews to back up those…
Recently, an employee for the Lacoste clothing company posted a picture of his paycheck on his private Instagram account and wrote, “Paycheck. Still silly to me. Ever since I was a kid I've thought it was completely insane that we have to work all our lives. I still…