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How to avoid your own version of March Madness

Basketball season is coming to a close, which means NCAA March Madness has finally arrived! I always love this time of year because of all of the competitiveness with brackets and contests everywhere you go.  Plus, I love cheering on the Memphis Tigers!  And although they are fun,…

How Adobe Photoshop Can Benefit a Public Relations Professional

While there are many tools out in the world that benefit the public relations profession, there is a specific tool that I believe can be beneficial with many different types of projects, especially visual projects. I am currently learning more and more about Adobe Photoshop in my visual…

Back To the Future

If you were a child of the ‘80s, I have a television show recommendation that has grown on me since it debuted last fall – ABC’s The Goldbergs. It is a show that pays homage to growing up in the 1980s with all the pop culture references that…

Public Relations or Protector of Reputations?

The term “public relations” holds various meanings for those in this industry. There are times that “PR” becomes synonymous with “Protector of Reputations.” In honor of President’s Day and Abraham Lincoln’s birthday approaching, I want to reference one of Honest Abe’s adages: "Perhaps a man's character was like…

Smile. Say Cheese. And Mean It.

Some people really love having their picture taken, some are indifferent and a lot of people truly dread it. I’ve heard a thousand excuses why somebody can’t be in a picture. I admit I’ve thrown out a few myself before.    Typically, I fall in the indifferent category…

Think Twice, Speak Once

Yep, I’m borrowing from the old adage “Measure twice, cut once,” which is perfectly applicable in the world of PR.  How often do we hear or read something and want to immediately react, sometimes without truly considering the implications of our knee-jerk response? In the world of PR,…