I LOVE all things spooky and truly scary. Starting at the age of 13, my mom and I made a yearly pilgrimage to Halloween Horror Nights at Universal Studios for a scream-filled night of production-quality haunted house perusing. We paid for the Express Pass to ensure we made…
If you’ve ever seen an old print advertisement, you may have rolled your eyes. There are ads with so many words. Some have messages we now know are crazy. Plenty of them are shocking or offensive (so I won’t link them here!). But at the time, those companies…
Working in public relations has taught me a lot over the last few years, but one of the most important things I’ve learned is that the best approaches to client communication strategies are thoughtful, creative and trustworthy. How do we navigate meeting our clients’ needs and ensuring their…
In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in…
Pause – If you haven’t already, check out our first blog post in this series. You can read it here. In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a…
Mark Twain once said, “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” While I definitely don’t see myself consuming amphibians any…
If you read Shakespeare in grammar school, then you at least subconsciously understand that language evolves over time. I highly doubt people are sliding into a prospective partners’ Tinder inbox with, “But, soft! What light through yonder window breaks?” A much more modern (and less romantic) message might…
Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an…
Memorial Day Weekend has passed, and you know what that means — school’s out for summer! Unfortunately, that doesn’t apply to working adults, but it’s easy to feel the urge to kick back like students during the summer months. For me, all I want to do between June…
If you feel like you’ve binged all the shows Netflix has to offer, might I suggest a pivot to audio? For many of us on the Obsidian team, podcasts serve as a news source, an outlet to get our creative juices flowing or just a way to sink…