How do I build my company’s reputation?
Media relations and review responses and SEO – oh my! New on our blog, we break down factors that can help you strengthen your brand reputation over time.
Strategic Planning
Win-Win: A guide to the perfect partnership for your brand
Here are a few things to consider when selecting future partnerships for your brand or organization.
The forest, the trees and everything in between
There are countless cliches that point to human nature’s inability to balance the expanse of the horizon against the minutia before us. The funniest part is that it’s often easy for us to watch others fall victim to this trope while it’s nearly impossible to identify it in our own actions until the big picture or the small details smack us in the face. In my professional realm, I most often see this come to fruition in event planning and execution.
Need a confidence boost? Your PR team is here to help.
Whether you are a budding entrepreneur, a high-profile executive or a member of an organization seeking to build a positive reputation, PR support can be instrumental in achieving your goals. Here’s why.
When launching a PR campaign, the devil is in the details
Timing is everything when it comes to public relations, and PR timelines are a great way to stay on task.
What is your “why?” Determining your purpose-driven communications strategy.
Like the famous comedian George Carlin once said, “Question everything!”
Public relations as both a sword and a shield
Put on the Game of Thrones theme song and prepare to train for battle.
How to conduct research on a limited budget
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.
Public relations’ role in event planning
At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.
How brand ambassadors can legitimize your organization
Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.