Media training 101
The veteran and the novice – while they differ in many ways, they do have one thing in common – their need for media training.
Media Relations
How to make your pitch stand out
Best way to land a story? Have a good pitch! Here are our recommendations to help your idea stand out among a reporter’s flooded inbox.
Putting the “earn” in earned media.
It’s called “earned” media for a reason. You have to put in the time to get the results you desire! Here are a few ways to shift your strategy and start seeing your name across headlines.
The power of building relationships with the media
Journalists are our friends, and all friendships require some work. Here are five tips for helping you build and maintain relationships with the media.
The case for a submitted column.
“Say what you need to say.” – John Mayer and Taylor Jolley
3 reasons to befriend the media
With great power comes great responsibility, and the media commands enormous power in the world of communications.
3 social media analytics to monitor
For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies,…
Media mishaps: When OPR’s media training could have come in handy
At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the…
Three tips for post-COVID communication strategies in 2021
Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all…
Translating big ideas into big stories
I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did…