In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in…
Pause – If you haven’t already, check out our first blog post in this series. You can read it here. In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a…
The outbreak of COVID-19 has touched every business in one way or another, and performing arts organizations are no exception. The pandemic forced season programming to come to an abrupt halt in an effort to prevent large crowds from congregating and risking people’s health. Several organizations were financially…
For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…
Every year when the Academy Awards ceremony rolls around, you’ll find me in the comfort of my bed ‒ well prepared with delicious takeout and my Twitter feed rolling with Oscar commentary. And while Sunday’s show earned the lowest ratings EVER in the program’s history, I loved (mostly)…
Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet…
Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity…
To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event.…
Let’s celebrate! Cue Kool & the Gang – there’s a party goin’ on right here! It may not feel like a party if you’re reading this at your desk on a rainy Wednesday morning, but in my opinion, there’s always something to celebrate. In the PR world, we’re…
As a host, a lot goes into planning an event – large or small. Even a casual Super Bowl party can throw a host for a loop. Do I have enough food? Will they like this beer? Should I get Scoops or Fritos? Will guests stay too long…