Right off the bat, there are a number of answers that can be given for this question: Your company is experiencing (or is about to experience) a crisis You have a special event or product launch coming up You just want to get more exposure for your brand.…
While crisis communication has been around much longer than social media, there’s no doubt that the two go together like peanut butter and jelly in terms of satisfying audiences’ hunger for information when a crisis rears its ugly head. And, it’s not hard to find examples of companies…
Crisis communication and management is not the most fun element of public relations. It is certainly one of the most impactful, though, as how a company or organization handles a particular crisis can really make or break its reputation. When a crisis breaks, the rapid and extensive collection…
From political races to crisis situations to paid endorsements, choosing (or being) a spokesperson is a tough job. Some people, like company presidents or CEOs, expect to serve as spokespeople. Others are thrust into it unexpectedly. But even for those who expect to be spokespeople, what if the…
When I was in college, I lived with my sister in an off-campus apartment with reserved parking for each unit. While there were plenty of visitor spaces, our neighbor’s boyfriend always parked in our spots despite us asking him to move at least once per week. One time…
I am always interested in learning about the new words that have been officially added to the dictionary each year, although many times I’m left wondering how on earth they could have reached the conclusion to add such silly expressions. Additionally, every year us PR folk can expect…
PR is on my brain almost all the time, even when I’m not at work. I think about applying aspects of PR planning to different situations in my personal life (see my post about my holiday family PR plan), and I think about different scenarios and symbols that…
Ah, the State of the Union address. The speech. The counter-speech. The media frenzy. The State of the Union is a political playground for reporters, as it fuels the fire for numerous debates, analyses, predictions and fact checks. It offers opportunities for great interviews to back up those…
As fast as PR disasters come and go and with the perpetuation of these “disasters” by social media, there’s no surprise we continue to see an increase from year to year. This year, we saw everything from “foot-in-mouth” fiascos to social media meltdowns. Here’s a recap of the…