Cancel culture – what is it? With the rise of social media and the power it has on a brand’s reputation, the idea of cancel culture has entered our mainstream vocabulary. It’s the social “cancellation” of any brand, product, figurehead or company you disagree with or who has…
The internet is packed with review sites. On platforms like Yelp!, Facebook, TripAdvisor and Google, consumers can easily share their experiences – the good and the bad and everything in between. Maintaining your reputation through consumer reviews is an essential part of PR. But, so are employee reviews.…
As a proud and simultaneously recovering Enneagram one, I revel in self-reflection. No one notices my own flaws more than me, which isn’t always a great thing for my self-esteem and overall confidence. However, it does qualify me to provide you tips on *healthy* self-evaluation. I’m not a…
Meetings, meetings and more meetings. Some people dread heavy meeting weeks while others thrive off of group discussion and planning. Leading successful meetings is a part of our job, and that success can be defined by outcomes following those meetings. Everyone has experienced the full spectrum of good…
According to Statista, Generation Z, commonly referred to as Gen Z, is the portion of the world’s population that was born after 1997. As of 2017, 90.55 million people were classified as members of Gen Z, making it the largest generation. Each generation has its own unique characteristics,…
The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack…
We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall…
For anyone who’s known me for more than a day, you are probably aware that “Mean Girls” sits in the top five of my favorite movies of all time. (If you’re curious, “Clueless” reigns at No. 1 always and forever.) So there’s no question that I celebrate “Mean…
Working in public relations has taught me a lot over the last few years, but one of the most important things I’ve learned is that the best approaches to client communication strategies are thoughtful, creative and trustworthy. How do we navigate meeting our clients’ needs and ensuring their…
In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in…