The other day, an interesting email came across my inbox. For privacy purposes, I’ve removed names: Subject: [Name of Person] Resignation To Whom It May Concern: [Name], our COO, has resigned. Please erase her contact information. We will let you know when we have found a replacement COO.…
I used to think life was all about spontaneity. I still do, on some level. It always seems like the great stories are the ones that result from that time you intended to have a lazy movie night with friends in college, but on a whim, drove to…
There are about a million different things one could “preach” in regard to customer service. There have been books written, lectures given and training customized for all different types of customer service scenarios. From an account manager perspective, our PR efforts don’t usually pan out well for clients…
Meet Sid (also known as Work Cat)and Friday Cat (who likes to show his cute little face mostly on Fridays, thus his namesake). These two furry guys are our adoptive kitty cats at Obsidian. In an effort to make them more comfortable being around people, our colleagues have…
PR is a constantly evolving practice. How we did our jobs five years ago is quite different from how we do them now. It can seem frustrating at times to have to keep up with all the new developments, but aren’t we glad that other professions evolve: like…
Happy New Year! It’s 2013, and I’m sure we all have our New Year’s resolutions in hand and are making great progress. But does your business have its New Year’s resolutions nailed down? If not, I have a few to get you started – PR resolutions for 2013.…
How many of us have half jokingly declared, “On my last day at work, I’m going to…” and proceeded to describe how we would give our managers a piece of our minds, tell off those rude customers, do nothing all day or do any number of devious deeds,…
At Obsidian, one way that we really bring value to clients is through crisis management. In a time of crisis – large or small, internal or external – we work with the client to determine what should be said to key stakeholders (including media), how it should be…
If you’re a PR professional, you know that strategic media relations is one of the most well-known aspects of our discipline. What some clients may not know is the process we go through to help garner those news stories, radio interviews, blog mentions and TV segments. Well, it…
Tim Westergren, the founder of Pandora, emailed me the other day. Yep, that’s right. And today, just 30 minutes ago, I got a message from him on my cell phone. The above statements are absolutely true, but they might not mean exactly what you think they mean. No,…