Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our…
All professionals have specific tools that they need in order to do their job well. Plumbers, electricians and homebuilders are rarely without their tool belts, stocked with various wrenches, gauges and rulers, and architects and engineers no longer rely solely on paper and pencils to chart out their…
While crisis communication has been around much longer than social media, there’s no doubt that the two go together like peanut butter and jelly in terms of satisfying audiences’ hunger for information when a crisis rears its ugly head. And, it’s not hard to find examples of companies…
Crisis communication and management is not the most fun element of public relations. It is certainly one of the most impactful, though, as how a company or organization handles a particular crisis can really make or break its reputation. When a crisis breaks, the rapid and extensive collection…
This will be the question of the future for all brands, according to marketing consultants like Mark Schaefer of Schaefer Marketing Solutions, who I had the pleasure of hearing speak at a recent combined luncheon of the Memphis chapters of the American Marketing Association and the American Advertising…
The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s…
Intentional networking is tricky and makes many of us feel uncomfortable. However, this professional necessity is not only for the extroverts. Everyone can become a successful networker by viewing the situation differently and incorporating these simple tips. Recognize the universal benefits. Do not feel guilty about networking. It…
It’s probably safe to assume that many of us enjoy taking our lunch break. This precious time of day not only fills the void left by an absent breakfast, but it also allows us to step away from the hustle and bustle of the office. We all need…
The rise of mobile devices and new interfaces has brought about many changes to the way we experience and interact with websites. In particular, the use of responsive design rather than a simple mobile website has emerged as a preferred way to ensure a great user experience that…
We’ve all heard the saying “actions speak louder than words.” This rings true because oftentimes, our body language is what people remember most. Good or bad, it can leave a lasting image in your mind that shapes what you think of someone, particularly in the business realm. Reading…