Show of hands – how many of us have those friends on Facebook who are over-sharers? Whether they are talking about that last taco they regret eating, their string of continuous bad dates, that very last beer they indulged in or other information that maaaybe we don’t really…
There are about a million different things one could “preach” in regard to customer service. There have been books written, lectures given and training customized for all different types of customer service scenarios. From an account manager perspective, our PR efforts don’t usually pan out well for clients…
I graduated college in May of 2009. I worried, of course, about finding a job in the recession. I thought I had a pretty good shot at getting hired from a previous internship, but by the time I graduated and the market had sufficiently tanked, most of my…
Happy New Year! It’s 2013, and I’m sure we all have our New Year’s resolutions in hand and are making great progress. But does your business have its New Year’s resolutions nailed down? If not, I have a few to get you started – PR resolutions for 2013.…
How many of us have half jokingly declared, “On my last day at work, I’m going to…” and proceeded to describe how we would give our managers a piece of our minds, tell off those rude customers, do nothing all day or do any number of devious deeds,…
After years in the consistently stressful discipline of PR, I’ve learned that downtime helps maintain sanity, pure and simple. That’s certainly not a profound or new thought, but one that’s especially important to me in my life. I’m sure the same could be said for other professions or…
At the Obsidian office, we know how to recycle. We have two separate trash bins – one for cans only and one for other materials – and keep a mountain of newspapers and magazines that are all recycled or donated to the Humane Society of of Memphis &…
“No man is an island…and therefore, never send to know for whom the bell tolls; it tolls for thee." In John Donne’s Meditation 17, he emphasizes the interconnectedness of mankind. It’s also a pretty accurate metaphor for our culture here at Obsidian PR. You see, although each client…
As the fall semester kicks off at area colleges and universities, our management team’s inboxes become filled with resumes from hopeful students in search of an internship! Many PR internships for fall have been filled by the point, as most students are finding out (we are still looking…
When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send…