Business

Take time to quiet the mind

After years in the consistently stressful discipline of PR, I’ve learned that downtime helps maintain sanity, pure and simple. That’s certainly not a profound or new thought, but one that’s especially important to me in my life. I’m sure the same could be said for other professions or…

Let’s keep it green, folks. Keep it green.

At the Obsidian office, we know how to recycle. We have two separate trash bins – one for cans only and one for other materials – and keep a mountain of newspapers and magazines that are all recycled or donated to the Humane Society of of Memphis &…

There’s no “I” in team

“No man is an island…and therefore, never send to know for whom the bell tolls; it tolls for thee." In John Donne’s Meditation 17, he emphasizes the interconnectedness of mankind. It’s also a pretty accurate metaphor for our culture here at Obsidian PR. You see, although each client…

Is that in my job description?

When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send…

Making the Most out of a PR Internship

Landing an internship is a very exciting time for a college student, that is, until the realization sets in that the next step in the process of life is to get a “real” job. This being the case, you need to make the most out of your internship…