I often have chats with my parents about my line of business, among other things. And it never fails that my father, a retired executive with a Fortune 100 company, wraps up the easy-going conversation with a golden nugget of wisdom to signal that the conversation is coming…
Graduation day is around the corner, and I know several college students who just cannot wait to be done with school! I remember those days, although they are further back for me than I can believe sometimes, and I know how exciting it is to be going out…
If you ask a business owner to describe his or her most valuable asset, you would probably get a variety of answers. As someone who works for business owners, I would hope a lot of them would say their employees are their best assets! Lucky for me, I’ve…
Last week, the following photo was posted on my newsfeed by an artist friend of mine: Now, I am sure there are plenty of public relations and advertising professionals, graphic designers, musicians, carpenters, roofers and many others who can relate to this…
Catie Cannon is a senior at Westminster Academy in Memphis. After being accepted into the College of Communication at The University of Texas at Austin, Catie spent a day at Obsidian PR shadowing our team in action. Here’s a quick glance at some of what she learned. So…
Right now, I’m battling a springtime cold. So is our Dallas account manager, Kristen. It’s also a busy month for all of our clients, so we’re rockin’ and rollin’ in our office this week – ain’t nobody got time for a cold! ;) Now, don’t judge, but we…
Starting the year off with an intern position with Obsidian is a relief. After having numerous interviews with employers and filling out tons of applications, I was excited about my first opportunity to use my degree in public relations at the Memphis firm. My first week was amazing.…
Recently, I was talking to a good friend of mine who started an independent product sales business about six months ago. She was explaining about the rut she had hit in her business development, and she thought she might have made a mistake in choosing to do this.…
Show of hands – how many of us have those friends on Facebook who are over-sharers? Whether they are talking about that last taco they regret eating, their string of continuous bad dates, that very last beer they indulged in or other information that maaaybe we don’t really…
There are about a million different things one could “preach” in regard to customer service. There have been books written, lectures given and training customized for all different types of customer service scenarios. From an account manager perspective, our PR efforts don’t usually pan out well for clients…