By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted…
It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews…
We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to…
For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in…
Generally speaking, there isn’t a set time limit to maintain any specific brand image. A brand that was thoughtfully developed may continue to be applicable and relevant to the growing business and the ever-changing marketplace for decades. However, there will most likely be a time within the lifespan…
Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of…
Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our…
Right off the bat, there are a number of answers that can be given for this question: Your company is experiencing (or is about to experience) a crisis You have a special event or product launch coming up You just want to get more exposure for your brand.…
All professionals have specific tools that they need in order to do their job well. Plumbers, electricians and homebuilders are rarely without their tool belts, stocked with various wrenches, gauges and rulers, and architects and engineers no longer rely solely on paper and pencils to chart out their…
Recently, I read an article on Forbes.com, titled “Why Richard Branson Says You Should Never See Yourself as ‘Big Business,’” which focused on how to retain culture as businesses expand. The author, Allison Coleman, used input from multiple well-known entrepreneurs for the article, which gave tips such as…