According to Statista, Generation Z, commonly referred to as Gen Z, is the portion of the world’s population that was born after 1997. As of 2017, 90.55 million people were classified as members of Gen Z, making it the largest generation. Each generation has its own unique characteristics,…
The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack…
We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall…
Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to…
For anyone who’s known me for more than a day, you are probably aware that “Mean Girls” sits in the top five of my favorite movies of all time. (If you’re curious, “Clueless” reigns at No. 1 always and forever.) So there’s no question that I celebrate “Mean…
If you’ve ever seen an old print advertisement, you may have rolled your eyes. There are ads with so many words. Some have messages we now know are crazy. Plenty of them are shocking or offensive (so I won’t link them here!). But at the time, those companies…
Working in public relations has taught me a lot over the last few years, but one of the most important things I’ve learned is that the best approaches to client communication strategies are thoughtful, creative and trustworthy. How do we navigate meeting our clients’ needs and ensuring their…
Memphis has long been known as a food city, but did you know its food products are pretty impressive, too?! From sweet treats to ones that pack heat, there’s something for everyone here in the Bluff City. Follow me here. Shotwell Candy Co.’s Caribbean Coconut Caramels I may…
In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in…
Pause – If you haven’t already, check out our first blog post in this series. You can read it here. In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a…