Last week, I gave my first thoughts on native advertising. I left off stating that while earned media coverage is the preferred method of exposure, I would recommend an online advertorial opportunity to my clients if the budget existed and only if we can ensure the content is valuable. I…
BuzzFeed. I love it. If I had to name three of the biggest time sucks for me during downtime, it’s Facebook, Etsy and BuzzFeed. I can get sucked into all the memes and lists – more often than not, I’m only reading the ones that make me laugh…
According to Sharethrough, the world’s largest in-feed advertising organization, native advertising is a form of paid mass media where the ad experience follows the natural form and function of the user experience in which it is placed. This is growing particularly popular among advertisers in the digital space…
During my senior year of college, I took a required (and pivotal) class in the public relations program – it was called Style and Design in Public Relations Messages. I knew the class was going to be tough – we would be learning HTML code, using Adobe Photoshop…
While I have been an avid consumer of YouTube videos for years, I had never posted any videos on YouTube until I started working with clients who did. Needless to say, my ears always perk up when I come across advice for improving one’s YouTube presence. I recently…
A few weeks ago, I attended my first two Obsidian new client meetings. In both meetings, during introductions, our clients inquired about the firm’s name. Kerri Guyton, the director of client services, confidently explained that our name is a metaphor of the natural forming rock, obsidian. She explained…
Whether you paid attention to the Super Bowl game or not, you’ve probably seen this year’s ads a time or two by now. Despite the outcome of Super Bowl XLVIII, this year’s ads made us laugh, tugged on our emotions, left us thinking “what did that even mean?”…
Looking forward to eating the leftovers from that awesome restaurant you went to last night only to discover your roommate ate them is frustrating. The car driving too close behind you when there are two passing lanes to the left of you is annoying. But trying to navigate…
Hashtags. We get it. To some, they are all the rage. To others, they are just a fad. And to even others, well, they just don’t get their purpose. Even Jimmy Fallon and Justin Timberlake had another video go viral showing just how extreme and ridiculous they can…
By now, I’m sure many of you have forgotten about the Fort Worth-based store, RadioShack. I know I had (and I was born and raised in Fort Worth!). They’ve gotten lost among companies like Best Buy, Apple, Google and even Amazon – companies that are more “hip,” if…