I’ll say it again – repetition matters
“Don’t make me repeat myself” is the afterschool cry of parents across the globe. But in a branding meeting, repeating yourself is often the goal.
Branding
Is it time for a newsletter overhaul?
With the thousands of emails we get each week, what can you do to stand out?
Creating brand loyalists through authentic messaging
What’s the key to creating customers for life? Authentic messaging! Developing brand loyalists while establishing your brand’s identity and culture sounds like a win to us.
Why your writing is a reflection of your organization’s credibility
Credibility is one of the most important components of PR, and it is earned through strong writing.
How to make the most of your event sponsorship
Who wants to man our event booth on Saturday?! If you don’t, you should. Strategic event sponsorship planning can shift your investments from purely philanthropic to opportunistic – we show you how.
Why defining your brand is the key to success
A defined brand is a major 🔑 for success. Whether you’re a business owner, organization or influencer, finding your identity is essential to standing out and making a name for yourself.
Breathing new life into your blog
Blogging has come in and out of favor as the nature of content marketing continues evolving. Here are four ways you can breathe new life into your blog writing.
Beyond the logo: Fostering your brand recognition
Brand recognition extends beyond your logo and website design. Create a meaningful business identity by following these practices.
Choosing the right palette: The role of color psychology in branding
Who knew color was so powerful? Learn what your brand colors are saying to consumers.
Ambassador training 101
How do you ensure your spokespeople and ambassadors are supporting and enhancing your brand? You train them!